Created for the people, voted on by the people.

Multifamily has awards for developments, for campaigns, for technology and for executives. It has almost nothing for the person standing in a leasing office with a phone on a tripod, making the content that actually reaches renters.

That work is not a hobby. A leasing consultant filming a walkthrough on a Tuesday afternoon is producing marketing that gets watched, saved, shared, and acted on. It builds brand awareness for the property, it answers the questions prospects were too shy to ask, and it puts a human face on a building. It drives tours. It drives leases.

The Multifamily Creator Awards exist to put those creators on a national stage and to make the case, publicly and loudly, that social video is a real marketing channel with real business outcomes behind it.

Who is behind it